We gather and store information that you enter into this Web Site or that you voluntarily provide to our Customer Service Department. For example, when you open an account or place an order, we collect and store some or all of the following personally identifiable information that you provide: name, billing address, shipping address, email address, telephone number, credit card number and expiration date. This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations, and to provide customer service. This information also may be used for our own marketing and internal business purposes, and to contact you about sales, special offers and new site features, unless you have affirmatively opted not to receive promotional communications in connection with this Web Site. You may also provide us information in User Content you post to the Web Site.
We collect and store certain other non-personally identifiable information automatically whenever you interact with this Web Site. For example, we collect your IP address, browser information and reference site domain name every time you visit this Web Site. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Web Site and to provide our customers with a fulfilling shopping experience. In addition to ordering products and services through this Web Site, we may also offer you the opportunity to provide us with Testimonials. If you send a Testimonial to us through this Web Site, in addition to collecting and storing the information described above, we may print that Testimonial, or an excerpt from it, on this Web Site, or otherwise publish it, together only with your first name, the first letter of your last name, and partial location (city, state, and/or country).
We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, contacting customers who have not checked out to follow up on abandoned shopping carts or to see if there was a problem with their use of the site, Web Site evaluation, data analysis and, where applicable, data cleansing. We provide personally identifiable information to these third parties, but we authorize them to use this information only in connection with the services they perform.